The brief states “Luomus”, the Finnish Museum of Natural History is looking for a new brand identity, that works across a broad range of collateral.
Branding/ Logo Design/ Graphic Design
![](https://cdn.myportfolio.com/b7468326-2485-445b-91a0-5e3ce93c8a06/d3bb7f9f-f9d0-41a6-9253-e8d4cfd5d181_rw_1920.jpg?h=700e615934eb9fb72969d4540ff255ce)
Their target audience is vast, from elders to children, teacher and parents, I decided to go for a friendlier, playful logo, and add some graphic elements to play with colour.
![](https://cdn.myportfolio.com/b7468326-2485-445b-91a0-5e3ce93c8a06/328550d4-7372-4699-8023-14d938fcddbd_rw_3840.jpg?h=b6993d892ba3a37c2ce530ada96a32f6)
![](https://cdn.myportfolio.com/b7468326-2485-445b-91a0-5e3ce93c8a06/36787e1e-fedc-4b18-8e70-dc7722834fe2_rw_1920.jpg?h=8b874b74776853335559bb86195f586e)
![](https://cdn.myportfolio.com/b7468326-2485-445b-91a0-5e3ce93c8a06/ba52f068-a0d2-4e25-bb53-f2baf33ab30d_rw_1920.jpg?h=8d4d137782ee358df0e605d3d192925c)
![](https://cdn.myportfolio.com/b7468326-2485-445b-91a0-5e3ce93c8a06/a55e8564-8e4f-44a4-812d-cdca063d2faa_rw_1920.jpg?h=3b06904306dc1282b7f03dc98eb1e275)
![](https://cdn.myportfolio.com/b7468326-2485-445b-91a0-5e3ce93c8a06/57ea05ef-8831-46ea-8255-6b3247894bb1_rw_1920.jpg?h=eccfa7cc8b7bbd2fd07857e31e415149)