It’s no secret the uk government spends millions of pounds sending waste abroad. Due to concerns about contamination and pollution, most countries won’t be buying unless waste is properly recycled.
Branding/ Logo Design/ Copywriting
![](https://cdn.myportfolio.com/b7468326-2485-445b-91a0-5e3ce93c8a06/424ed26c-a627-48cb-ae19-342ed849cbf7_rw_1920.jpg?h=10bd8876d53fa6442059d579d51890a9)
The UK Government are looking to achieve the following:
1. Change their image in front of the younger generation.
2. Roll out a strong campaign on learning how to recycle
I decided to partner with VICE, and use a clear tone of voice where they acknowledge to their people, they have messed up and now they need their help.
![](https://cdn.myportfolio.com/b7468326-2485-445b-91a0-5e3ce93c8a06/02c0c4e6-7fae-4f2f-a650-1c7dc2f18564_rw_1920.jpg?h=4e1f942c8fa54d09af1abf19ac653eaf)
![](https://cdn.myportfolio.com/b7468326-2485-445b-91a0-5e3ce93c8a06/8a44cd1b-59a6-4ea4-a45c-b32e7e7afe40_rw_1920.jpg?h=0a2351ce70daa7bf0631029504d79b11)
![](https://cdn.myportfolio.com/b7468326-2485-445b-91a0-5e3ce93c8a06/b5f38ac6-ecfd-4ea5-9a04-2967a6b64c59_rw_1200.jpg?h=6828f3a0ceacb5696238aded32146aa9)
![](https://cdn.myportfolio.com/b7468326-2485-445b-91a0-5e3ce93c8a06/c524ce36-078c-4c87-9a59-12b365e97704_rw_1200.gif?h=cba0abaa8c955e6275eaf2dbe45fadf9)