It’s no secret the uk government spends millions of pounds sending waste abroad. Due to concerns about contamination and pollution, most countries won’t be buying unless waste is properly recycled.
Branding/ Logo Design/ Copywriting
The UK Government are looking to achieve the following:
1. Change their image in front of the younger generation.
2. Roll out a strong campaign on learning how to recycle
I decided to partner with VICE, and use a clear tone of voice where they acknowledge to their people, they have messed up and now they need their help.